Why Breitling Watches Are So Expensive?

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If you’re familiar with watches, chances are you know all about Breitling watches. They’ve been around since the late 1800s and continue to be popular to this day. Although they’re known for their elegance and exceptional craftsmanship, Breitling watches are infamous for being so expensive. In fact, the average cost of a Breitling watch is between $3,000 to $6,000. So why exactly are Breitling watches so expensive, and what sets them apart from the rest? Keep reading to find out.

5 Reasons Why Breitling Watches Are Expensive

1. It’s Reputation

One of the factors that makes Breitling watches so expensive is the reputation they hold. As mentioned previously, the brand has been around since 1884, so they’ve had an entire 137 years to gain a good reputation. The watches are seen as prestige, and over the years the company has managed to hone their watchmaking skills to the point of perfection.

Breitling is known for making luxury chronograph watches that are favored by divers and pilots. The Breitling Navitimer, for example, is popular within the aviation community. The watch also attracts all types of professionals, which only serves to increase its popularity and good reputation.

2. They’re Exclusive

Given that the average price of one of these watches is well over $3,000, not everyone can afford them. As a result, Breitling watches have become extremely exclusive. The fact that not just anyone can get their hands on them truly adds to their appeal. Breitling has also collaborated with other brands to do limited edition runs of certain watches, making those extremely rare and exclusive.

With these collabs, Breitling is able to create and design watches that offer unique traits not typically found on regular Breitling watches, thus making them more exclusive.

3. The Materials They’re Made Out of

Since you’re paying so much for them already, you can only expect that these watches are made out of the best quality materials around – and they are. Breitling is known for using materials such as 316L antimagnetic stainless-steel alloy and grade 2 titanium in a lot of their watch models. These materials are then handcrafted by only the best watchmakers in the world using cutting-edge technology and machinery.

The combination of top-quality materials alongside incredibly skilled watchmakers makes for a truly impressive watch. Best of all, Breitling watches also have a precision to them that is unmatched.

4. They Are Constantly in Demand

You’d think that a watch that costs a small fortune wouldn’t be in such high demand – but you’d be wrong. Another reason why Breitling watches are so expensive is because of the fact that there will always be a market for luxury watches.

Believe it or not, there are many people out there willing to shell out the money to pay for these one-of-a-kind watches. As long as there are people with the money to pay, Breitling will continue to make these watches and continue to charge thousands of dollars for each piece.

5. Celebrity Culture

If you’re a celebrity, buying a Breitling watch is nothing to you. Therefore, there are dozens of A-list celebrities out there with one of these on their wrist, most famously Tom Cruise and Brad Pitt. This makes for great advertising as far as Breitling is concerned – who doesn’t want to own the same watch as either of those two?

James Bond fans are also known to be huge Breitling fans as the watch is featured in several 007 movies. Several iconic action heroes, such as Leonardo DiCaprio in Blood Diamond and Bruce Willis in Die Hard 3, are also known to have worn these watches throughout those movies.

Things to Consider When Buying a Breitling Watch

If buying a Breitling watch is something you’re considering, be sure to think carefully about it. After all, you’re essentially making an investment. When picking out a Breitling for the first time, be sure to take the following things into consideration.

The variety of options is something people are most overwhelmed by when trying to decide what Breitling watch to wear. There are aviation watches, diving watches, dress watches, and military watches and every single one of them has completely different features. Do a little bit of research on each of these watches so that you can start to narrow down which ones you like the most.

Another thing to consider is whether or not you want your watch customized. When buying a Breitling, the company allows buyers to choose their own clasps, straps, and other mix-and-match options. This means that you can create a watch that best suits your style and personality.

Many people begin with buying a watch from Breitling’s Chronomat lineup, which is more affordable but still durable and elegant. The Chronomat 42, which is the newest model in this line,​ in particular is most popular among first-time Breitling buyers. However, this isn’t to say that the previous models in this collection aren’t as impressive.


At the end of the day, Breitling watches are the epitome of luxury and class. They scream expensive taste and because they are timeless, will never go out of style. If you’re considering investing in a Breitling watch for yourself, be sure to do the proper research to figure out which type of Breitling is best for you. Regardless of which one you choose, it’s safe to say you’ll be glad you made the decision to get one.